What’s happening is a simultaneous revolution and counterrevolution. And Bollywood’s biggest star, Shah Rukh Khan, is slated to star in two Tamil remakes this year. Three of the top 10 grossing Bollywood films of 2011 were remakes of Tamil blockbusters. Over the past five years, Tamil remakes like Wanted, Ready, and Bodyguard were responsible for the comeback of the ever-shirtless Hindi star Salman Khan, even as his muscles turned to fat. And Sony Music Entertainment bought the catalogue of Chennai-based Think Music in July 2011 to gain a 50 per cent market share in the South, giving a corporate boost to the film songs that are the meat and potatoes of India’s music industry.īut it’s the creative energy of the Tamil industry that’s making waves. In May 2011, UTV Motion Pictures had eight films in Tamil, Telugu and Malayalam slated for release in the U.S., the U.K.
Now that same motivation is driving Bollywood’s big players, and international firms, to the South.
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The reason? Unlike in the U.S., more and more Indians are going to movie theatres every year, and paying higher and higher prices.
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Starting with Walt Disney’s 2006 purchase of a 15 per cent stake in Ronnie Screwvala’s UTV Software Communications, companies like Sony, Walt Disney, Fox and Viacom have been betting on Bollywood for the past five years, after realizing that Hindi movies continued to outsell Hollywood imports. That’s another market that we’re tapping into that we didn’t have before.” “Now we are pushing our films to places like Delhi and Bombay, with subtitles. “With the Sri Lankans migrating to a lot of places in the world, we get to export our films even to places like Norway and Sweden, which weren’t in our map at all a few years back,” said film producer S.P.B. And with the emergence of a nascent corporate studio system, South Indian films like 2010’s Endhiran the Robot - a crazy sci-fi mashup featuring Rajinikanth, South India’s biggest star, that garnered around $12 million abroad, according to Deloitte - are beginning to tap the overseas market and other new revenue streams. And the Tamil industry is emerging as a creative dynamo.ĭeloitte expects the South Indian industry to grow 11 per cent a year and earn revenue of nearly $600 million by 2015, compared with Bollywood’s $2 billion-plus. Led by Tamil cinema, the South Indian film industry - which also includes movies made in the Telugu, Malayalam and Kannada languages - produced more than half of all Indian movies over five years leading into 2012.īudgets for Tamil films now rival Bollywood’s, according to a report prepared by consultant firm Deloitte Touche Tohmatsu. But the increasing critical and financial success of “the Other Bollywood” could soon flip that perception upside down. Writers frequently confuse Mumbai’s Hindi film business, locally known as Bollywood, with the entire Indian industry. But in Hindi-dominated India, they - and their movies - are usually ignored or dismissed.Īt the international level, Tamil cinema gets even less recognition. Spread across southeastern India, northeastern Sri Lanka and other parts of Southeast Asia, the Tamils number some 65 million people and possess one of the world’s oldest cultures. “They’ve made the most extraordinary films in the last two years and, at the national level, people don’t even know about it.”
“There’s a whole new wave in Tamil cinema,” said Anurag Kashyap, whose film Gangs of Wasseypur was screened at Cannes and the Toronto International Film Festival.
CHENNAI, INDIA-Days before the May opening of the 2012 Cannes Film Festival, the director of the first Bollywood film invited for an official screening gave a shout-out to his colleagues in a long-overlooked arm of the Indian film industry.
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